China Energy Conservation and Environmental Protection Group (CECEP) held a trade fair for agricultural products from relevant poverty-stricken areas, themed “CECEP Warms the Hearts of Farmers with Love,” on the first floor of CECEP Building from December 11 to 12, as a move to implement President Xi Jinping’s instructions on winning the battle against poverty and help people in poverty-stricken areas increase their incomes through promoting sales of their agricultural products.

Special agricultural products from Songxian County of Henan Province and the Fuchuan Yao Autonomous County of Guangxi Zhuang Autonomous Region, which are targets of “paired assistance” for CECEP, as well as from poverty-stricken villages aided by its subsidiary companies, were displayed at the trade fair, including free-range chicken, wormwood and red date tea, orange, Se-rich brown rice, millet and peanut oil. CECEP employees showed great interest in those products and were enthusiastic to buy, with an aim to help farmers in those areas by consumption. During the two-day event, more than 4,000 agricultural products were sold, and trade unions of CECEP subsidiaries signed purchase deals with enterprises in those poverty-stricken areas.

Li Wenyou, head of an enterprise from a poverty-stricken area, said that CECEP provided an ideal platform to promote sales of quality agricultural products, not only helping poverty-stricken farmers sell their products but also inspiring their confidence and determination to get rich through hard work.